ABOUT ACCIDENTAL CREATIVE
We’re the arms dealer for the creative revolution.

Our mission is to free creative teams to do brilliant work.
We do this by equipping them with the proper mindset, the right tools, and the systems they need to thrive.
For a creative team (any team that does mind work) to thrive, it’s necessary to develop practices that will sustain their productivity rather than treating their creative process as something that happens “in the cracks”. Through our speaking and consulting, we help creative teams develop these practices. Through our podcasts and blog we reach thousands more each week with practical tips on how to stay fresh and productive as a creative.
Accidental Creative [ak-si-den-tl · kree-ey-tiv] -noun,
1. Person who structures their life so as to experience frequent creative insights (see also creative accidents), 2. A company that helps creatives do brilliant work.
You must be purposeful if you want accidental.
Brilliant insights don’t really happen by accident, it just feels that way. If you want to experience regular creative insight (creative accidents), you must structure your life and systems around that desire.
We help creatives establish practices in the areas of Focus, Relationships, Energy, Stimuli and Hours. We also help teams implement systems for continuous ideation and execution of their creative ideas.
Learn how to hire us to speak to your team or event, and how AC can help your team generate better ideas.
Look Ma – we have a book!
The Accidental Creative: How To Be Brilliant at a Moment’s Notice by AC founder Todd Henry contains best practices and tips for thriving in the create on demand world. It will be published in July 2011 by Portfolio. (In the meantime, you can read what some of our favorite people are saying about it.)
Enough playing around. It’s time for a revolution. Anyone game?
Systemic mediocrity squashes your soul. If you really want to thrive, you need to embrace the new realities of the creative economy. Ideas + execution are king. To be brilliant tomorrow you need to build systems and practices today. We can help.
Thanks for taking time to check us out. It’s great to be creating with you!
You can head over to our Contact Page if you have any questions or thoughts.



