Mitch Joel, President of Twist Image and author of Six Pixels of Separation, shares insights on how creative pros can “reboot” in the changing marketplace.
Get new episodes delivered automatically. Subscribe to AC podcasts in iTunes or by RSS.

A few days ago I had the privilege of giving the keynote talk at the Client Advisor Awards in Atlanta. In the crowd was an amazing group of professionals dedicated to serving standing in the gap for their clients. While it was fun getting to share my thoughts with the group about how to be more innovative in their work, the greatest joy of the night was getting to see my friend riCardo Crespo recognized as an award winner for his work as SVP/Global Creative Chief at 20th Century Fox.
riCardo is one of my favorite people in the world, and I don’t say that lightly. He is someone I aspire to be more like, because he exemplifies professionalism, is a spark plug of creative insight, and has the ability to reframe a conversation with just a few words. I take every opportunity I can to be around him. (In fact, I’ll be in Los Angeles this weekend to speak to a group from Intel and riCardo and I have blocked off time – in the midst of our crazy schedules – to spend more time together.)
Why? Because we inspire and challenge one another to be better at what we do, and that’s important enough to make time together a priority.
As you survey the broad array of relationships in your life, do you spend time with people who…
Who are these people for you? One thing I’ve learned about relationships is that I tend to become more like the people I spend the most time with. Because of that, I try to spend as much time as possible with people I want to be more like.
So a few questions:
– Do you have someone / some people in your life who meet the above criteria, and…
– What other criteria would you add to above list?
Tags: collaboration, growth, Relationships, Teams
“I dress up a certain way because I respect the music.” Wynton Marsalis
Like many of you did as you were starting out, I write in the evenings and on weekends. My day job is in hospitality; I work in business development for a high service meeting center. Clients come to us to hold key meetings and trainings free from interruption, and expect of us a superior level of attention. “Everything communicates,” our Director of Operations is fond of saying as he straightens up a messy cafe or instructs a new employee on where to stand during the lunch service (don’t turn your back to the clients). We teach our staff that respect is not one grand gesture, but rather an accumulation of interactions throughout the client’s visit with us.
Because respect is such a focus in my daily life, my heart sank when I came across the Wynton Marsalis quote above. Each night I ask myself if I did the work that needed doing, asking if I put in sufficient time on my writing. Never once have I stopped to consider whether I showed the writing sufficient respect.
Take a quick look at the desk where I do my writing; survey the pile of mail atop my reference books, the broken pieces of jewelry needing fixing; look at my distraction-laden computer desktop, an open browser with eight tabs, email and Twitter notifications popping up ever few minutes. My intentions are pure but my attention is pitifully divided.
Apply the standard I use in my day job—the accumulation of every tiny interaction—and it’s clear I’m not affording writing the respect it deserves. That, in turn, acts as an unnecessary drain on energy and attention, and frames the time I spend on my craft in a negative light. It is not a recipe for becoming prolific, brilliant, and healthy over the long term.
All week I’ve been noodling over how I show respect to the craft that is dearly important to me. I want, after all, to be better than the average creative, and I want to earn it. I wrote down a pair of commitments:
How can you better communicate respect for your craft? Perhaps it’s a commitment to keep your tools in proper condition, or like Wynton, to dress to match your level of professionalism. Please share your thoughts below in the comments.
Everything communicates.
==
Image credit: Luz Adriana Vila A. (Flickr)
Tags: craft, Focus, professionalism

Average isn’t a word most people prefer to associate with. No mystery as to why; it means a lack of vitality, brilliance and relevance. If you look at surveys and interviews, a vast majority typically judge themselves better than average.
Any third grader can explain to you this basic mathematical truth: add up the data set, divide by the “bits” of data, and you get the average. Are we fooling ourselves to believe that “better than average” is a dominant quality? Yes.
A fabulous info-graphic via DailyBurn (from Frugal Dad) displays this conundrum in real terms: self-assessments of health and fitness. According to their research, the average man can complete one pull-up, 27 push-ups in a minute, and one mile in 8 min 34 sec.
Their punchline is striking: 69% of men consider themselves physically fit; 13% actually are.
Let’s apply this paradox to the world of the creative professional.
That last question bears the most attention. You see, I feel the gravest danger born of this mindset is complacency. If the majority of us genuinely feel that we’re better than average, then we may no longer feel the urgency to grow. It’s easy to grow complacent if our only motivation for getting better at our craft is our self-perceived position relative to everyone else.
The causes of this complex are many. One that I think deserves mention is what Todd recently wrote about in Everyone Gets a Trophy. In his words, “I believe that, contrary to its intent, this self-esteem push can be significantly detrimental to creativity.” The need to feel special negates the drive to risk, develop our skills, and grow. As responsible creative professionals, we owe it to ourselves, our team, our clients and the industry we serve to dedicate ourselves to continual growth.
Thoughts? Please share your opinions in the comments.
###
Image: Peter Alfred Hess
Tags: expectations, growth, mindset

A few years ago my children started playing organized sports. It’s a kind of unsettling awakening, especially with the first child. You suddenly become aware of the gaps in your parental instruction. (Wait! My kid doesn’t know to put his glove in the air when the other kid throws the…ooh…bloody nose. Yikes.)
One of the other surprises came with the first game. Much to our son’s dismay, the authorities-that-be weren’t keeping score. (Funny how the kids always do, even when the grown-ups don’t. He knew that his team was 5-5 that year.) I’m not arguing that beginner sports leagues should be keeping score, it’s just one data point for me in a larger dynamic that’s I’ve noticed over the past few decades.
Beginning in the 1960′s, there was a concerted social effort to increase the level of self-esteem in children. Our kids, it was believed, would perform much better if they only felt better about themselves. The grading system was re-considered, with some classrooms getting rid of failing grades. Children (like me!) were told things like “you can be anything you want to be”, and “if you just believe in yourself, you can move mountains.” In sports, everyone got a trophy just for showing up. Even for mostly showing up.
Here’s the problem with much of this: it’s not true. It doesn’t reflect reality. Truth is, I can’t be anything I want to be, and neither can you. We all have limitations – yes, flexible ones, but limitations nonetheless. We have specific strengths and specific weaknesses. We have things we are innately great at, and things we’d be better off shying away from. Even running away from. (more…)
Tags: creativity, Focus, goals, mindset
I had the good fortune recently to stumble across a new rendition of an old favorite: Dr. Seuss’ Oh, the Places You’ll Go!
The Burning Man team produced this modern telling in breathtaking fashion. The setting is magical. The personas are fascinating. The production quality is remarkable.
But the most captivating piece of the entire video remains Seuss’ original message, which, in my analysis, is a timeless testament to the power, vitality and necessity of individual curiosity.
Every sentence and syllable is stunning. These are most striking to me:
You have brains in your head.
You have feet in your shoes
You can steer yourself
any direction you choose.And when things start to happen,
don’t worry. Don’t stew.
Just go right along.
You’ll start happening too.You will come to a place where the streets are not marked.
Some windows are lighted. But mostly they’re darked.
A place you could sprain both your elbow and chin!
Do you dare to stay out? Do you dare to go in?
How much can you lose? How much can you win?You’re off to Great Places!
Today is your day!
Your mountain is waiting.
So…get on your way!
If you allow yourself to become absorbed by Seuss’ vision, then you situate yourself for a high likelihood of incredible inspirations and idea breakthroughs. That, at least, has been my experience.
Like many, my experience with this whimsical story starts in my early childhood. But it wasn’t until later that it made its deepest impact, when my mother gave me a special, limited edition copy of the story as a college graduation present.
My mom wrote a touching message of her own on the inside. It’s highly emotional and personal, so I won’t share it all. But I do wish to convey a single thought:
This chapter of your life is closing, but the next is just beginning. Continue to create happy memories as you journey through life.
And with that, I leave you with my own little bit of Seussness…
Oh, the places we’ll go. So let’s pick up our feet
and let our curiosity lead us far down the street.
We may fishtail this way and that.
We may have the occasional splat.
But with our itchy, curious nose,
our creative futures forever glows.
Oh, the places we’ll go!
###
Feature image: Sarah Han; Video: Burning Man
Tags: courage, curiosity, exploration, ideas