Finding Your “Sweet Spot”

Having worked with and interviewed hundreds of professionals, I’ve come to believe that each person has a “sweet spot”. It’s comprised of the situations and activities where they are maximally effective, and where they create the most unique value for their effort. It’s not necessarily a specific job or task, but rather a mode they go into that separates them from the pack. It’s a unique kind of value that they become known for, and that others seek out.

Why Authenticity Is The Key To Making Your Work Resonate

It’s noisy. Not physically noisy, but culturally noisy.

Everyone is clamoring for attention, and clanging their gongs trying to win a few seconds of your precious time. Clickbait, shock tactics, and distractions are so commonplace that they are now used even by previously “credible” institutions. It’s tempting to follow suit and fall into these tactics with your own work. Don’t do it.

Harness The Power Of Your Authentic Voice

Don’t spend your life chasing a vapor. Don’t waste it bouncing from one comfortable place to another, hoping things work out in your favor. Commit to doing the difficult work of excavating, then utilizing your authentic voice. The journey is challenging and the hurdles are very real, but in the end you will point with pride to a body of work that represents you well. It begins now, in this moment.

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