How do the best brands in the world inspire loyalty? And, why do some brands just seem to fall apart even though they seem to be doing everything right? On today’s episode, Alison Stratten is here to share a few stories of brands who have leveraged comfort, cost, convenience, and convergence to grow incredible customer loyalty. Alison is the co-author of the new book Unbranding.
Tactics are important and necessary if you want to do brilliant work, but so is mindset. You can be the most talented and disciplined person on the planet, but if you have a blind spot in your mindset you will eventually fail. On today’s episode, I talk about one very important mindset tweak that will help you to bring your best effort every day.
When you hear the story of the founding of a business, you often get the sanitized version. You only hear the high points. However, it’s often in failure that the biggest lessons are learned. Today’s guest Kristen Hadeed founded Student Maid several years ago, but the early days weren’t always so smooth. She’s just published a book called Permission To Screw Up in which she chronicles some of the lessons learned as an entrepreneur and a boss, and on today’s show she shares some of the hightlights.
You’re a pro. You do the work even when you don’t feel like it. Still, you can’t discount the value of inspiration. Without it, your work might begin to ring hollow. How do you protect the fire so that you can stay engaged and motivated to do your best work? That’s the question Scott Mautz is here to answer with tips from his new book Find The Fire.
Diversity in leadership is not only good for culture, it’s good for business. On today’s show, Kat Gordon, the founder of the 3% Movement, shares insights into how the movement began and how leaders of organizations can build more diversity into their teams to help them better serve their clients.
It’s one thing to build an income around a product or an idea, but it’s something entirely different to build a business. On today’s episode, Dorie Clark shares insights from her new book Entrepreneurial You. She’s going to help us think through how to develop multiple sources of revenue to grow trust, influence, and income.