Who is your ideal customer? If you’re a freelancer, a small business owner, or even someone designing or writing within an organization, this is a critical question. But you can’t stop by identifying that customer, you also need to understand how to communicate in a way that will resonate deeply. In other words, you need to uncover their “secret language”.
Jonathan Willis is a globe-traveling photographer. His work has been featured by some of the biggest brands in the world, and he’s dedicated himself to becoming a true master of his craft. However, over the past few years he’s also engaged in a number of “passion projects” as a way to stoke his creative juices and to challenge himself.
You’ve probably heard them before. You might even believe them. However, the myths that exist about creative people in the marketplace can affect your ability to engage in and do your work effectively. On today’s episode, I share five common myths about creative people, how they limit our ability to bring value to our clients and organization, and what we can do about them.
When you create for a living, you might find yourself frustrated with your management or client and not even know why. When you can’t articulate what you need, it’s really difficult to thrive. On today’s episode, I share the few things that creative people need in order to do their best work, and how you can ask for them so that you can be prolific, brilliant, and healthy.
How do you make decisions in your work, about your career, or for your life as a whole? If you don’t have a clear framework for making those decisions ahead of time, then you’ll be tempted to compromise your values in the moment. On today’s show, I share a simple framework for identifying some of your core drivers so that you are prepared to make decisions before you get into those high pressure situations.