Feeling a bit frustrated right now with your boss/client? Feeling de-valued?
It may be because of the concrete/conceptual principle.
Artists spent a lot of time in conceptual world, which is great and what makes us valuable as artists. This also means that we value process as well as product.
Many people, including a lot of managers and clients, spend a significant amount of time in concrete world. This is the world of the finished product and its practical application.
As an artist, it’s important that we learn to straddle both worlds. However, when we are presenting a project, it’s easy for us to hear concrete criticism as criticism of the process. In reality, most managers or clients don’t value process at all - they simply want to know about the product and what it will do for them.
Don’t allow this to affect your creative energy. The art you make is more than the product - it’s also the process. You can value that even if no one else sees it.


It takes intentionality to engage with creative projects on our own time - they don’t just make themselves. In this episode, we talk about some disciplines that can help us creatively engage and get moving on our “pet” projects.


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