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On Design…

Tue, Feb 14, 2006 by Todd Henry

Creative Process

One of the best books I’ve read recently is a little book adapted from Tom Peters’ “Re-Inmagine” called “DESIGN”. Wow! There are so many great insights into a well-designed product, organization, system, whatever. It’s a quick read and I highly encourage it. We just finished a round of branding work at the org where I work, and this book largely shaped our journey. It has also awakened our org to the necessity of having design at the heart of every conversation - whether it’s a systems conversation or an aesthetic one - because in reality we all desire great design, whether in how we work or products we use or consume.

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