Creative Process
Quick Thought: Stupid and Simple
Do not confuse stupid (one-dimensional) and simple (multi-layered.) They can appear very similar at first glance but there is an intentionality in simple executions that reveals itself over time.
Stupid: Novelty
Simple: Creativity
Stupid: Quick flash
Simple: Slow burn
Stupid: Used up
Simple: Re-purposed
Stupid: Desperate
Simple: Patient
Stupid: Provoking
Simple: Engaging
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