For those who lead organizations, do the artists on your team understand what makes something good? Really. Do they know the process you go through when you are evaluating work?
I’ve written and spoken a few times about dissonance and the “black box” phenomenon. This applies not only to corporate decision making, but also to small-scale evaluations. Are there guiding principles for evaluation that are clearly communicated to your team?
Try giving three words, single words, that communicate the value you are trying to achieve for the client with the project.
Expansive, digging, relentless
Leader, immersive, equipped
Energetic, risk-taker, rock climbing
Whatever they might be for each project. This gives verb-language to noun-projects. What are the aspirational words for this work?
This begins to frame up for everyone on the team how decisions are being made and gives some kind of common language with which to discuss what’s being produced.
It takes intentionality to engage with creative projects on our own time - they don’t just make themselves. In this episode, we talk about some disciplines that can help us creatively engage and get moving on our “pet” projects.
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