One of the biggest difficulties for freelance creatives is managing project load. Because of the “hot or cold” nature of freelancing, it can be tempting to take on more than you’re capable of doing simply out of fear that the work is going to dry up if you don’t. The problem with this approach is that it diminishes the quality of all of your work and, long-term, it will negatively impact your reputation.
Here’s a solution:
Sell yourself based upon value, not time. Tell the potential client that you’d LOVE to take on the project - it sounds very interesting - but you are simply swamped right now and you want to fully devote yourself the the portfolio of projects currently on your plate. HOWEVER, if the potential client is willing to wait a few weeks, you can promise them the same level of attention and intentionality that you’re giving to current projects and promise that they will be priority #1.
This re-inforces that (1) you’re really great and in demand and (2) they will feel like the only game in town when it’s their turn to get your best effort.
You might lose a little business in the short-run, but in the long-run you will have your pick of clients and projects and will be able to command intense loyalty from them.
In this interview, 
Leave a Reply