Creative Process

BIW?

What do you have the potential to be "Best In World" at?  Have you ever thought about it? Maybe you should.

A few years ago I had little oval stickers made up for my team with the initials "BIW" in them. (I realized shortly thereafter  that they had been distibuted, but never explained. It let to some interesting theories about what "BIW" meant…"Baked Indigo Wafers?" "Blogging Infernal Widgets?") 

I don’t want people I work with wasting time doing anything less that what they could be best in the world at. Maybe it doesn’t encompass all of their daily activities, but there should be some strategic plan to get to a place where natural gifts and skills line up with daily activities.

I shudder to think about how many cures for diseases were never discovered because someone decided accountancy was more stable than bio-medicine.

What could you be "Best In World" at and - if you dare - what are you doing to align your life with it? 

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