Creative Process

Closing A Few Doors

Good friend and fellow AC-er Matt Chandler sent a link to this NY Times article about the difficulty people have making choices and "closing the door" to opportunity. The article spotlights MIT studies featured in the new book Predictably Irrational. The gist of the article is that people tend to hold onto options as long as possible, even when those options aren’t particularly appetizing. It seems that we’re simply enamoured with the idea of many choices.

We’ve often discussed the need to "close doors" as we move through an organizational creative process, and the same principle applies to our own creating. To some extent, we have to be willing to let go of options in order to move forward. The longer we hold on to fading choices, the more difficult it is for us to embrace new stimulus and opportunities.  

LINK:  The Advantages of Closing a Few Doors [NY Times online]

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