It is a reality that managers and creatives often speak different languages. Each has a different set of responsibilities and perspectives they are bringing to a project, and often the collision of these forces is enough to create massive waves within the organization. With that in mind, here is a list of statements that could begin to spark dialogue between organizational leaders and creatives.
10 Things Creatives Wish Their Managers Knew:
1. You cannot separate PROCESS and PRODUCT.
2. It’s not about the money. (most creatives are in the biz for more than the money…otherwise we’d all be lawyers, no?)
3. It IS about the money. (organizations need to develop ways of rewarding people within their bandwidth of competancy rather than promoting them beyond their level of competancy.)
4. Design is an ethic, not an afterthought.
5. Fear is not a motivator. Neither is scarcity.
6. We want the organization to succeed.
7. We want to follow you, we just need to know where you’re going.
8. We need stable ground. (client strategy must be nailed down and guarded by leadership so that the landscape isn’t shifting in mid-project.)
9. We need rhythm.
10. We need conversation. And a translator, perhaps.
What’s missing from this list?
It takes intentionality to engage with creative projects on our own time - they don’t just make themselves. In this episode, we talk about some disciplines that can help us creatively engage and get moving on our “pet” projects.
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