We’ve talked extensively on the AC podcasts about focus and putting ourselves in places where creative accidents are likely to occur. It’s important that we learn to cultivate curiosity and pay attention to the little things so that we are able to recognize patterns and emerging brilliance. This is not something that we do exclusively in our work, it is something that we must learn to cultivate in our lives. You cannot turn creative brilliance on and off like a water fawcett - it doesn’t work that way. Just because we are required to create-on-demand does not mean that we can control "creative-on-demand." We cultivate our creative process so that we have a well to draw from when demand surges.
I was reminded of this by my friends Marcus and Andrew when they forwarded this article from The Washington Post. I think it’s proof positive of how many of us (myself included) often move through our days. We are too obsessed with the practical to pay attention to the possible.
It takes intentionality to engage with creative projects on our own time - they don’t just make themselves. In this episode, we talk about some disciplines that can help us creatively engage and get moving on our “pet” projects.
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