I came across this ad as I was out driving a few days ago.
Seriously? Am I going to look at a placard like this and think, “Hey…what a wonderful solution to my child-care problem!”
Now, I’m certain that the people behind this ad are wonderful, child-loving people, etc., but c’mon…any parent (barring those in a desperate situation) is going to think twice before picking up the phone.
Why? I think it’s a matter of trust. When it comes to the care of my children, I need more assurance of the quality of the provider. A method that might convince me to fork over $2.99 for a twelve-pack of Pepsi will fall short on getting me to hand over my kids.
I need something that is trust-worthy.
So how does this relate to creating? I think it’s important for each of us to think about the level of trust-worthiness we convey to our collaborators and clients. And to our peers. While most of us have the big stuff buttoned up, (we realize that we can’t drop the important things), we neglect the small details and relational nuances in which trust is earned.
Back to the sign. There’s nothing in the wording or the proposition that seems untrustworthy. It’s the context. It’s the communication medium. It just seems to…in some way…devalue my children.
It is in the nuances that we earn trust. It’s in the small commitments, the details, the “context” of the relationship. We can get the message right, but we must also ensure that we’re not devaluing or violating trust because of familiarity or laziness. It’s in how we value the ideas of others and operate according to an ethic of generosity.
Be trust-worthy. This is a commitment of mine for the forsee-able future, and I hope you’ll join me.