In this interview, John Winsor of Crispin, Porter + Bogusky shares his insight on career and creating. John is the author of Spark and Beyond The Brand.
Tue, Nov 18, 2008 by Todd Henry
In this interview, John Winsor of Crispin, Porter + Bogusky shares his insight on career and creating. John is the author of Spark and Beyond The Brand.
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November 29th, 2008 at 2:26 pm
[...] On the Accidental Creative podcast, John Winsor mentioned a new book that he is writing about redefining the relationship between Industrial Design and Marketing. Preliminarily, Winsor’s book is entitled “Baked In” as in the marketing process has to be baked into the design process. I am eagerly looking forward to reading his thoughts on the topic because I am so passionate about it myself. In fact, my passion for that topic is why this blog was created; I have always positioned myself as a industrial designer with expertise in marketing because I recognized the need for a tangible common thread throughout the design and marketing process. [...]
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