Seth Godin is a game-changer. His work has shifted the conversation about marketing, re-defined the use of social media to engage consumers and challenged the business world to do something worth talking about. His new book “The Dip” addresses a question few of us want to entertain – “how do I know when to quit?”

In this interview, we ask Seth about his new book, why he wanted to write about quitting, and how creative pros can apply these principles to their life and work. Learn more about Seth’s work at .

A full transcript of this episode is here. (Transcript by Kat Bautista)

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