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Peter Bregman, author of 18 Minutes, shares how to make certain you’re doing your most important work every day. In this interview, Peter describes how he came to his 18 minute methodology, and how creatives can ensure that their priorities are making it into their life.

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Learn about the core elements of the "voice engine", how to identify the traits of your most resonant work, and how to stand out in a noisy marketplace.

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