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Some people confuse “creative” with “novel”, meaning unique or truly divergent. But in order for something to be a truly creative idea, it must be both novel AND appropriate.

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  • Charles Smithson

    Having stumbled upon your site, I’ve become an occasional visitor, one who appreciates your work and insight. And, like all writers should, I look forward to purchasing and reading your new book.

    It was Swift who said, “”When a true genius appears in this world, you may know him by this sign, that the dunces are all in confederacy against him.”

    So although I agree that your comment is applicable to most business models, I’m sure you would concede that some of the truly great ideas (think Galileo) have been so ill-received in their time that the creative minds behind them had to fear for their lives.

    We can all cite examples (even if more the exception than the rule) where a creative idea in business went unrecognized and was mistakenly rejected as “inappropriate.”

    I guess this is a long way of saying that “appropriate” is a bit of a loaded word….

    But I’m sure you know that….