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Your human instincts are fine-tuned for survival, not innovation. This is handy when you’re escaping a lion in the wild, but not so great when you need to come up with an amazing new idea for that client project you’re working on. On today’s episode, Adam Hansen shares a few insights for how to overcome those baked-in instincts with tips from his book Outsmart Your Instincts.

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Today’s episode is sponsored by Audible. For a free audiobook with a 30-day free trial, go to audible.com/ac.

Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

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Learn about the core elements of the "voice engine", how to identify the traits of your most resonant work, and how to stand out in a noisy marketplace.

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