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When you’re stuck on a project and need an idea, what do you do? Do you stare at it, beating your head against the desk and straining for insight? There’s a better way. Today’s guest, Nick Tasler, shares a phenomenon called The Kafka Effect and how it can help us generate creative ideas and make valuable new connections. Nick’s latest book is called Ricochet.

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Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.

Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

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Learn about the core elements of the "voice engine", how to identify the traits of your most resonant work, and how to stand out in a noisy marketplace.

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