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What is it that separates unique, brilliant businesses from their competitors? Today’s guest Bill Taylor is the co-fouder of Fast Company magazine, and the author of a brand new book called Simply Brilliant. He tells us how to stop striving to be the best, and to start striving to be the only in our industry.

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Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.

Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

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Learn about the core elements of the "voice engine", how to identify the traits of your most resonant work, and how to stand out in a noisy marketplace.

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