What is it that separates unique, brilliant businesses from their competitors? Today’s guest Bill Taylor is the co-fouder of Fast Company magazine, and the author of a brand new book called Simply Brilliant. He tells us how to stop striving to be the best, and to start striving to be the only in our industry.


Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.

Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

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Learn about the core elements of the "voice engine", how to identify the traits of your most resonant work, and how to stand out in a noisy marketplace.

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