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Every so often, a word becomes so common in the marketplace that it begins to lose its meaning. I believe that empathy is one of those words. On this episode, SubRosa CEO Michael Ventura shares insights into how to leverage empathy to thrill and delight your clients and customers and creative change in the world. Michael’s new book is called Applied Empathy.

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Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.

Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

READ THE FIRST TWO CHAPTERS OF HERDING TIGERS

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