Creating In A Negative Environment
By Todd Henry

I received an e-mail this week from an AC community member asking about how to deal with a negative environment in the workplace. This seems to be emerging as a top concern for creative pros as expectations continue to rise with increasing emphasis on getting more done with fewer resources. This is especially a concern for agency creatives, as they see many of their clients consolidating their creative work in one or two places and forcing many specialty houses to fold or cut costs in an effort to survive.
With all of this swirling about, it can be difficult to “keep your head” and stay motivated in your work. Here are a few thoughts about keeping your creative edge in a…less…than…ideal…environment:
1. Make certain that you are seeking clear expectations from your supervisor. Know your deadlines, the strategy, the client’s strategy, how your work fits into all of it. Get metrics and document conversations. This is not paranoia, it is seeking clarity, which is the first thing to go in an emotionally-charged environment.
2. Find space for yourself. Have time on the calendar in your day – and a place to go – to catch a breath and get away from the craziness. Make it consistent and something you can look forward to. Even fifteen minutes of solitude can be a huge relief and can help you re-calibrate for the rest of your day.
3. Refuse to engage in negative office talk. When the talk turns south, politely excuse yourself or attempt to re-direct the conversation. Maybe you cannot change the environment, but you CAN choose not to let it affect your attitude.
4. Be jealously protective of your “unnecessary creating” time. If you’ve not done so, put regular time on the calendar – outside of your work day – to create for yourself. If the only creating you’re doing is “create-on-demand”, you will soon find yourself feeling exploited, used and unvalued.
5. Keep an eye on the big picture. When we’re immersed in a negative environment it can seem as if the world is ending. In reality, this is only the latest pit-stop in your work life. Keep one eye on your work-at-hand, but don’t forget to keep one eye on the big picture, your vocation, and what you’re really up to in this world. Your life is much bigger than your work.
These are a few thoughts that I have around this. Are there specific tips you can offer our community members about how to stay “untainted” and energized in a negative environment?
About Todd Henry
Todd is the founder of Accidental Creative, the author of The Accidental Creative: How To Be Brilliant at a Moment's Notice, and an in-demand speaker and consultant for creative teams. Connect with him on Twitter or Facebook.
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