The Ping
By Todd Henry
A few years ago I noticed that something disturbing was becoming re-occurring pattern in my life. It was a tiny sensation, or a little “pin prick in my gut” that popped up every so often.
I called it the “ping.”
It’s that little sensation that occasionally prompts me to check my e-mail or my social media accounts. It’s the impulse to mindlessly surf news sites on the web when I should be doing something much more important.
The “ping” wants to be my master. It wants to own me. It wants me to serve it. And the “ping” even has a ready-made life philosophy for me:
Something “out there” is more important that something “right here.”
If a meeting gets even the slightest bit boring, I reach into my pocket to grab my phone and check my email under the table. If I have a few minutes in line at the store, I pull out my phone to check my feeds on Google Reader. Rather than being “heads up” and actually paying attention to what’s happening in front of me, the “ping” whispers to me, “Hey…you don’t have to be bored. You have options. Yep – there’s an app for that.”
The net result? I’m finding that it’s more difficult to be fully in one place and to focus on what’s in front of me. I’m losing the capacity to think deeply about whatever I’m experiencing because I tend to gravitate to whatever feeds the “ping”. I default to whatever will entertain me right now. Neil Postman’s 1985 work Amusing Ourselves To Death [amazon link] is more relevant than ever in the “fiber-optically wired to our every desire” era.
The truth? We need to learn to pay attention to what’s in front of us. The “something out there is more important than something right here” prompting of the ping is eating away at our ability to focus. This is not an anti-tech rant, but we must endure that tech is serving us and not the other way around. Our creating is largely defined by our ability to process and assimilate our experiences. Are we experiencing life, or are we always living “out there” somewhere?
A few questions: how have you experienced the “ping”, and do you have any strategies for dealing with it?
About Todd Henry
Todd is the founder of Accidental Creative, the author of The Accidental Creative: How To Be Brilliant at a Moment's Notice, and an in-demand speaker and consultant for creative teams. Connect with him on Twitter or Facebook.






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