Why Authenticity Is The Key To Making Your Work Resonate

It’s noisy. Not physically noisy, but culturally noisy.

Everyone is clamoring for attention, and clanging their gongs trying to win a few seconds of your precious time. Clickbait, shock tactics, and distractions are so commonplace that they are now used even by previously “credible” institutions. It’s tempting to follow suit and fall into these tactics with your own work. Don’t do it.

Obligation vs. Opportunity

Think about how you’ve spent your last 24 hours. How much time did you spend on building something rather than on maintaining something that already existed? Most of us spend the majority of our lives in maintenance mode, whether it’s professionally or...