How do the best brands in the world inspire loyalty? And, why do some brands just seem to fall apart even though they seem to be doing everything right? On today’s episode, Alison Stratten is here to share a few stories of brands who have leveraged comfort, cost, convenience, and convergence to grow incredible customer loyalty. Alison is the co-author of the new book Unbranding.
When you hear the story of the founding of a business, you often get the sanitized version. You only hear the high points. However, it’s often in failure that the biggest lessons are learned. Today’s guest Kristen Hadeed founded Student Maid several years ago, but the early days weren’t always so smooth. She’s just published a book called Permission To Screw Up in which she chronicles some of the lessons learned as an entrepreneur and a boss, and on today’s show she shares some of the hightlights.
It’s one thing to build an income around a product or an idea, but it’s something entirely different to build a business. On today’s episode, Dorie Clark shares insights from her new book Entrepreneurial You. She’s going to help us think through how to develop multiple sources of revenue to grow trust, influence, and income.
So many creative pros spend their entire life exchanging their time and skills for money, but never gain an ownership stake in the work they do. However, some have discovered how to build a portfolio of assets that appreciates over time and gives them more freedom to pursue the work they love.
On today’s show, Patrick McGinnis discusses the concept of a 10% Entrepreneur, and how to begin making small side bets that could lead to financial and creative freedom.
Julien Smith is the co-founder and CEO of Breather, a company that allows anyone to book beautiful, private, professional spaces whenever they need them. However, it’s an idea that almost didn’t happen. In this interview, Julien shares why he felt the need to launch something, why it’s important to be an “operator”, and why you need to focus on building something a few people will love rather than something a lot of people will like.