When you think about innovation, what comes to mind? Blue-sky ideas? Complete disruption? Something no one has ever seen before? Yes, those are important. However, today’s guest David Robertson believes that in our pursuit of disruption we often overlook a very valuable source of new value: little ideas. On today’s show, he shares how companies and teams are leveraging little ideas to delight their customers and win fierce loyalty with insights from his book The Power Of Little Ideas.
Where do great ideas come from? For many creative pros great ideas are simply sourced in everyday experience. However, in order to turn those seemingly commonplace observations into brilliant work, you need to know what you’re looking for. Today’s guest Bernadette Jiwa has just released a book called Hunch that’s all about how to leverage your curiosity and empathy to mine your environment for idea gold.
What you put in your head often determines the quality of your ideas. However, many creative pros are less than purposeful about the kinds of stimuli they allow into their mind, and are not intentionally seeking new ideas by playing with ideas and trying to conenct dots. In this episode, I share three steps to putting together a study plan, and using it to help you generate great ideas for your business and clients.
Great work isn’t enough on its own. If you want your idea to be heard, you have to go the extra mile to ensure that it’s framed to resonate with the right audience. In this episode, you’ll learn how.
The ugly truth is that great work isn’t enough. No one tells you this early in your career; It’s something you learn over time. Cream doesn’t automatically rise to the top, and we don’t live in a meritocracy. If you want your idea to be heard, you have to go the extra mile to ensure that it’s framed to resonate with the right audience.