How do the best brands in the world inspire loyalty? And, why do some brands just seem to fall apart even though they seem to be doing everything right? On today’s episode, Alison Stratten is here to share a few stories of brands who have leveraged comfort, cost, convenience, and convergence to grow incredible customer loyalty. Alison is the co-author of the new book Unbranding.
When you hear the story of the founding of a business, you often get the sanitized version. You only hear the high points. However, it’s often in failure that the biggest lessons are learned. Today’s guest Kristen Hadeed founded Student Maid several years ago, but the early days weren’t always so smooth. She’s just published a book called Permission To Screw Up in which she chronicles some of the lessons learned as an entrepreneur and a boss, and on today’s show she shares some of the hightlights.
You’re a pro. You do the work even when you don’t feel like it. Still, you can’t discount the value of inspiration. Without it, your work might begin to ring hollow. How do you protect the fire so that you can stay engaged and motivated to do your best work? That’s the question Scott Mautz is here to answer with tips from his new book Find The Fire.
It’s one thing to build an income around a product or an idea, but it’s something entirely different to build a business. On today’s episode, Dorie Clark shares insights from her new book Entrepreneurial You. She’s going to help us think through how to develop multiple sources of revenue to grow trust, influence, and income.
Andrea Summer has been working on an album project called Wanderlust for a few years, but it hasn’t all been smooth sailing. She’s had to work on the project a little at a time as the resources were available, she lost her voice due to a fluke illness, and she struggled with wanting to give up multiple times. In our conversation, we discuss the origins of the project, the source of her dedication to making it happen, the highs and lows she’s encountered along the way, and what other artists can learn from her journey.