Create Work That Lasts (Interview for Chase Jarvis LIVE)

A few weeks ago I had the chance to travel to LA for an interview with one of my favorite creators and entrepreneurs, Chase Jarvis. Chase is an incredible photographer, and is the co-founder of CreativeLIVE, a platform designed to help creative pros to learn new skills from the best in the business. In this interview, we cover everything from personal habits and rituals, to how to deal with creative doubt, to how to lead creative people effectively.

Finding Your “Sweet Spot”

Having worked with and interviewed hundreds of professionals, I’ve come to believe that each person has a “sweet spot”. It’s comprised of the situations and activities where they are maximally effective, and where they create the most unique value for their effort. It’s not necessarily a specific job or task, but rather a mode they go into that separates them from the pack. It’s a unique kind of value that they become known for, and that others seek out.

Why Authenticity Is The Key To Making Your Work Resonate

It’s noisy. Not physically noisy, but culturally noisy.

Everyone is clamoring for attention, and clanging their gongs trying to win a few seconds of your precious time. Clickbait, shock tactics, and distractions are so commonplace that they are now used even by previously “credible” institutions. It’s tempting to follow suit and fall into these tactics with your own work. Don’t do it.