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I first heard the phrase “insecurity work” from Scott Belsky a number of years ago. He defines it as work that has no intended outcome, doesn’t move the ball forward, and is quick enough to do without realizing. It’s most common to slip into insecurity work when you feel overwhelmed or perhaps even unequal to the creative task at hand, and it gives you the illusion of progress but actually robs valuable resources necessary to produce value. On this episode, I share three sources of insecurity work and how to recognize and address them.

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Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.

Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

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