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How do the world’s greatest brands set themselves apart from the competition, and elicit irrational love from their customers? That’s the question that today’s guest JP Kuehlwein has been studying for years as he’s worked with numerous prestige brands, co-authored Rethinking Prestige Branding, and interviewed great brand leaders via his podcast Ueberbrands. In this episode, he helps all of us consider how we can position our work and stand apart in our competitive space.

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Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.

Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

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Learn about the core elements of the "voice engine", how to identify the traits of your most resonant work, and how to stand out in a noisy marketplace.

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