Is the thing you think you’re trying to do with your work really what you’re doing? What if the entire system is set up to get you to do something else, but you don’t even realize it? On today’s episode, I explain why pop radio is so bad, how artists end up as willing accomplices in mediocrity, and how your team might be doing the same thing (and not even know it).

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Today’s episode is sponsored by Slack.

Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

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Learn about the core elements of the "voice engine", how to identify the traits of your most resonant work, and how to stand out in a noisy marketplace.

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