Where do great ideas come from? For many creative pros great ideas are simply sourced in everyday experience. However, in order to turn those seemingly commonplace observations into brilliant work, you need to know what you’re looking for. Today’s guest Bernadette Jiwa has just released a book called Hunch that’s all about how to leverage your curiosity and empathy to mine your environment for idea gold.
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Learn about the core elements of the "voice engine", how to identify the traits of your most resonant work, and how to stand out in a noisy marketplace.