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The story that you believe can either free you or imprison you. On today’s episode, Tom Asacker shares what he’s learned about how these narratives can prevent you from doing your best work, collaborating with others, and leading at your full potential. Tom has worked with some of the largest companies in the world, helping them unlock how belief drives action, and helping them overcome barriers that are impeding their growth. His latest book is called I Am Keats.

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Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.

Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

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Learn about the core elements of the "voice engine", how to identify the traits of your most resonant work, and how to stand out in a noisy marketplace.

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